The Northbeam standard
How a dealer earns — and keeps — a place on the register.
Northbeam is a member-sourced register. Its value comes entirely from first-hand accounts by real buyers, held to a plain standard and moderated by a human before anything is published.
What the register stands for
One trade only
Northbeam keeps a single register for heavy equipment and machinery dealers — agricultural, earthmoving, handling and forestry. We do not spread across unrelated trades, so every record sits among its true peers.
Accounts come from real buyers
Every post on a record is filed by a registered member and attributed to their name. Anonymous posting is not possible. Members register once and can then post to any dealer on the register.
An officer reads everything first
A new account lands as pending and is reviewed by a Northbeam officer before it is published. Nothing appears on a public record automatically, and a submission is never optimistically shown as live.
Records are not quietly edited
Approved accounts join the dealer’s thread in the order they were posted, with replies and quotes kept intact. We publish the conversation as it happened rather than a tidied summary.
No dealer can pay us
Northbeam takes no commission, sells no leads, and runs no marketplace. No dealer can pay to be listed, to rank higher, or to have a member’s account removed.
The register is only what buyers put in it
A brand-new record starts empty and is shown as empty. We would rather publish a dealer with no accounts yet than invent a verdict nobody gave.
From submission to record
01
Register
A buyer creates a member account with their name and email.
02
Post
They file a factual, first-hand account of a dealer they dealt with.
03
Review
A Northbeam officer reads the submission while it sits pending.
04
Publish
Approved accounts join the dealer’s public thread in order.
05
Stand
Published accounts remain on the record; threads are not rewritten.
For buyers
Add your account to a record.
If you have bought from or serviced with a machinery dealer, your account helps the next buyer. Register once, find the dealer on the register, and post. An officer will review it before it appears.
What makes an account useful
- Describe what actually happened — the machine, the deal, the service.
- Be specific and factual. Dates, models and figures carry weight.
- Reply to earlier posts to add context rather than repeating them.
- Accounts are attributed to your name, so write what you would say in person.